Meet the Judges

The 2017 Comms Dealer Sales and Marketing Awards judge panel comprises successful business professionals, all with channel sales and marketing experience, who give up their time freely to evaluate entries fairly without any commercial bias. This year’s line-up of judges is as follows:

Adrian Barnard

Adrian Barnard is a veteran of the ICT industry having established, led and sold a number of ICT related enterprises. AB is a former CEO of The Change Organisation, a market leading distributor of IT Equipment, Computer Hardware, Software and associated IT services. Adrian also founded the award-winning ICT company, Modern Communications, which he sold in 2014 to Elite to embark on his next venture – founder and Managing Director of Prime Networks, where he helped revalue the leading London-based ICT company before exiting the firm with its future as a blue-chip technology solutions provider guaranteed. Adrian is co-founder and director of telecommunications lobbying firm CommsVox.

Clive Jefferys

Clive Jefferys is a life-long devotee of professional services recruitment. Starting his career in the hurly-burly of IT contract recruitment in 1991, he rose to management of major business divisions within Computer People plc. In 2001, he switched his focus to the Telecoms sector, founding industry head-hunter JMA Network along the way. Never known to be shy, Clive was once interviewed by Jeremy Paxman on the BBC’s Newsnight programme, which he describes as a truly unrepeatable experience! His maxim in life is to only deal with people you like. If the feeling is reciprocal… you’ll do great business together.

Elizabeth Sparrow

After completing her degree at Lancaster University Elizabeth Sparrow went on to quickly carve a sales and marketing career in the telecoms market. In six years at O-bit Telecom she grew organic revenues exceeding £25million and led the business into Deloitte and Sunday Times Tech Track success for three consecutive years. Following the business’ successful exit to Daisy Group in 2011, Elizabeth set up Blabbermouth Marketing whose mission is to make joined-up marketing accessible to all companies no matter their size


Andy Grant

Andy Grant is an international marketing leader with over 18 years B2B marketing experience. In 2009 he established Bowan Arrow, an independent B2B channel marketing consultancy. He has worked for a number of blue-chip technology vendors, including 3Com, Iomega, Avaya and Nortel, throughout ASIA and EMEA and current clients for Bowan Arrow are leading global IT and Technology brands. Andy is an expert in providing bespoke, intelligent marketing solutions for vendors and partners. Andy is Vice Chair of the DMA’s Responsible Marketing Committee, Vice Chair of the IDM’s B2B Marketing Council and an IDM Corporate Training tutor.

Lee Shorten

Lee Shorten has established himself as a non-executive, part-time/interim board member and freelance consultant building and working with a broad range of different companies. Lee has a number of current projects on the go including an Executive Chairman role at Sabio, where he recently took the business through a Management Buyout. He delivers coaching and training to business leaders for some of the world’s largest brands and their channel partners and he has also steered numerous companies through varying stages of growth, turnaround, merger, acquisition and sale including leading Avaya UK through the integration of Nortel.

John Donohoe

John was worked for Lloyds Bowmaker, Altus Group and Contec before co-founding reseller Essential Group in 1988. Essential grew to a multi-million turnover business and was acquired by Symphony Telecom in 2000. After that John launched Absolute Voice & Data which sold telephone systems, call centre applications, least cost routing, consultancy and computer telephony software applications. He has since become a partner at sales growth and leadership company Believe alongside Kevin Moorhouse, and has clients in the Telecoms, Finance, Marketing & Utilities sectors.


Crissi Williams

Crissi Williams has spent the past ten years at the ITP in a variety of roles ranging from operations to business development, before being promoted to CEO in 2016. With a background in recruitment, she has played an instrumental role in the creation and development of the ITP’s apprenticeship scheme. The only one of its kind in the UK, the scheme has created more than 60 roles across the industry since its launch in 2013.